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    AI tools•2 min read•Published 27/10/2026•Updated 27/10/2026•By EveryCatch

    A/B testing with email AI: just ask, and email AI sets up the test (labs)

    After Email AI drafts your email, you can simply ask it to set up an A/B test. EveryCatch then configures the full test for you so that the winning version automatically goes to the rest of your list.

    A/B testing with email AI: just ask, and email AI sets up the test (labs)

    After Email AI drafts your email, you can simply ask it to set up an A/B test. EveryCatch then configures the full test for you so that the winning version automatically goes to the rest of your list.

    ab-testing

    What changed

    • Just ask: After Email AI finishes your draft, you can tell it to set up a test, for example, “A/B test the subject line.”
    • Two test types: Choose a subject line test (same email, different subject lines) or a content test (same send, different email bodies).
    • Pick an angle: Answer a short question to choose what you want to explore: urgency, savings, curiosity, or exclusivity.
    • Fully configured: Email AI handles setup for up to 4 variations, including test size, audience split, test duration, and how the winner is chosen.
    • Distinct content variations: For content tests, each version starts from your original draft and gets its own tailored message.
    • Review before you send: You can edit every variation and adjust the test type, duration, number of variations, and test size in the A/B testing settings.
    • Winner goes out automatically: The winning version, based on open rate or click rate, is then sent to the remaining contacts in your list.

    How to use it

    1. Create an email using Email AI in EveryCatch.
    2. Ask Email AI to A/B test either the subject line or the email content.
    3. Answer the quick setup questions, then review all variations and test settings in the A/B testing panel.
    4. Send your campaign. When the test finishes, the winning version is delivered to the rest of your list automatically.

    Why it matters

    • Better campaign performance: Experiment with subject lines or content, then send the version your audience engages with most.
    • No manual setup: Email AI generates the variations and configures the A/B test details for you.
    • You stay in control: You can review and edit every variation, and nothing is sent until you approve the final setup.

    Learn more in the Email AI help article inside your EveryCatch help center.

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