How much is slow lead follow-up costing you?

How we calculate these estimates

The figures are based on research into lead response rates and follow-up effectiveness, applied conservatively to your inputs. The calculator uses a baseline close rate of 28% for properly reached and followed-up inbound enquiries, which aligns with typical service business conversion data for qualified inbound leads.

Response time affects how many of your inbound leads you actually reach before they move on. The Lead Response Management study and subsequent research consistently show that the probability of contacting a lead drops sharply as response time increases. The calculator applies a "potential captured" multiplier: within 1 hour captures approximately 75% of reachable potential; same-day response captures around 35%; next-day or later captures around 20%.

Follow-up consistency affects how many reached leads eventually convert. Research from the National Sales Executive Association indicates that 80% of sales require five or more follow-up contacts, while 44% of salespeople give up after one. The calculator applies a multiplier to reflect the additional conversion lost to insufficient follow-up.

EveryCatch is modelled at the top of the potential range: a 60-second response rate and systematic follow-up, capturing approximately 92% of reachable potential. The calculator does not account for 24/7 coverage, which in practice adds further uplift for businesses with significant out-of-hours enquiry volume.

These are estimates, not guarantees. Use them as a directional guide to understand the approximate scale of the opportunity, not as a precise projection of EveryCatch's impact on your specific business.