- Foundation is designed for service businesses that receive inbound enquiries and have meaningful transaction values
- If your average sale is very low or enquiry volume is minimal, the economics may not work
- Foundation converts a higher percentage of existing enquiries — it doesn't generate new ones
- The onboarding requires one call and a strategy session — if you won't engage at that level, it can't be built
- A discovery call takes 30–45 minutes and gives you a clear answer on fit, either way
Most software companies will tell you their product is right for everyone. We won't.
EveryCatch Foundation works exceptionally well for a specific type of business in a specific situation. For businesses outside that profile, it's either unnecessary, premature, or a poor use of money. This page gives you the honest criteria so you can make the assessment before booking a call.
Who Foundation is built for
EveryCatch Foundation is designed for service business owners who meet most of the following criteria.
You receive inbound enquiries. The entire system is built around converting inbound leads faster and more consistently. If your business is primarily outbound — you prospect, you cold call, you go to them — Foundation addresses a different problem than the one you have.
Your average transaction value is meaningful. Foundation costs £497 a month. If a typical client spends £5,000 with you, one additional conversion a month pays for ten months of the service. If a typical client spends £500, the arithmetic is tighter. Foundation tends to deliver the strongest return in businesses where a single lost enquiry represents significant revenue.
You're generating a real volume of enquiries but some are slipping through. Foundation isn't a lead generation tool. It doesn't create enquiries. It converts a higher percentage of the enquiries you already have. If you're receiving a meaningful number of inbound contacts each month and you know that some aren't being responded to quickly enough or followed up consistently, that's the gap Foundation closes.
You want the system done for you. The client who gets the most out of Foundation is someone who wants the result, not the platform. If you're interested in learning the technology, building the workflows yourself, and having control of every detail, there are good DIY options available. Foundation is for owners who want the system running in their business without having to run it themselves.
You've tried a CRM or automation platform before and never fully implemented it. This is the most common profile. Not because the platform was bad, but because building the system was a job in itself and it never happened. Foundation closes that specific gap by doing the build and the management on your behalf.
Who Foundation is probably not the right fit for
Businesses with very low enquiry volume. If you receive two or three enquiries a month, the economics of Foundation are difficult to justify. The system delivers its best return when there's a real volume of inbound enquiries to work with.
Very low average transaction values. If your typical sale is under £200 and margins are tight, the monthly fee may be hard to recover from a single additional conversion. The maths still work if volume is very high, but it's worth running the numbers honestly.
Businesses with no inbound enquiry flow at all. Foundation improves conversion of existing enquiries. If you have no website, no online presence, and no inbound channel generating contacts, the immediate priority is establishing that channel before investing in converting it.
Owners who want full control of the technology. Foundation is a managed service. We build it, we run it, you see the results. If you want to own the system and have full visibility and control of every workflow, that's a legitimate preference — but it's a different product than Foundation.
Passive owners who won't engage with the onboarding. The onboarding requires one call to connect your accounts. The strategy session requires you to communicate your priorities. If you're not prepared to engage at that level, the system can't be built to your business. This is a genuine requirement, not small print.
Not sure if you fit the profile?
The discovery call is specifically designed to answer that. We'll assess your situation honestly and tell you clearly whether Foundation makes sense.
Book a free discovery call →Questions worth asking before booking a call
Before reaching out, it's worth spending five minutes being honest about the following.
How many enquiries does your business receive in a typical month? Not potential ones — actual inbound contacts.
What is the average value of a job or client? Either a single transaction or annual value.
What currently happens when an enquiry comes in? Who responds, how quickly, and what happens if they don't see it for several hours?
Is there a follow-up process, and does it run every time without exception?
If the answers reveal meaningful gaps — slow response times, inconsistent follow-up, no out-of-hours coverage — Foundation is likely to be relevant. If the current process is already working reliably, it may not be necessary.
What happens on a discovery call
The discovery call is 30 to 45 minutes. We ask about your current enquiry flow, your business type, and what you've tried before. We show you specifically what Foundation would look like in your situation.
If it's a genuine fit, we'll tell you that and explain the next steps. If it isn't, we'll tell you that too and suggest what makes more sense for where you are. The call isn't a pressure situation and there's no obligation to proceed.
What's included in EveryCatch Foundation →
How much does EveryCatch cost? →
EveryCatch vs manual follow-up →
