The core difference
Keap is a CRM and marketing automation platform. It gives you the tools to manage contacts, build email sequences, run a pipeline, send invoices, and automate communications. You build the system; you run it; it works when it is set up correctly and maintained properly.
EveryCatch is software with a service. You get the platform and the expert who builds, configures, and manages it for you. The focus is narrower — lead engagement, inbound response, follow-up, booking, and reputation — but it requires nothing from you operationally once onboarding is complete.
Pricing
Keap starts at $299/month (USD), billed monthly, covering one user. Additional users add cost. Critically, Keap's pricing also scales with the number of contacts in your database — as your list grows, so does the cost. Keap also strongly recommends (and sells) implementation services on top of the subscription, as the platform is complex enough that most buyers benefit from structured setup assistance.
EveryCatch Foundation is £497/month, all-inclusive. No per-user fees, no per-contact fees, no implementation fee, and no contract. The price is the same whether you have 100 contacts or 10,000.
| EveryCatch Foundation | Keap | |
|---|---|---|
| Monthly price | £497 | $299+ (USD) |
| Currency | GBP | USD |
| Per-user fees | No | Yes |
| Per-contact fees | No | Yes — scales with list size |
| Implementation fee | No | Recommended (additional cost) |
| Contract | Month-to-month | Not published |
| UK-based | Yes | No |
| Text marketing (UK) | Yes | US and Canada only |
Automation capability
Keap has extensive automation capability — it has been building this for over 15 years. Email sequences, trigger-based workflows, pipeline automations, task assignments, billing reminders — the platform can handle complex multi-step automations. For a business with someone willing to learn the system and build these workflows, the capability is significant.
The barrier is implementation. Keap itself acknowledges this by offering and promoting implementation services. Building a functional automation system in Keap takes time and knowledge. Many buyers purchase the platform and use a fraction of its capability because the setup work never happens.
EveryCatch's automation is narrower in scope — focused on the lead engagement workflow — but it is built and running from the end of the onboarding call. There is no gap between purchase and operational system.
SMS and text messaging
Keap's text marketing features — automated text messages, text broadcasts, reply handling — are available in the US and Canada only. UK users have limited text functionality through the platform. This is a meaningful gap for UK service businesses that rely on SMS as a follow-up channel.
EveryCatch's lead response and follow-up run across SMS, WhatsApp, web chat, and social messaging channels in the UK. All channels are configured as part of the managed service.
Lead response speed
Keap does not have a specific speed-to-lead feature. It can trigger an automated email or text when a form is submitted, and those automations can be fast — but configuring them correctly takes setup time and they are only as fast as the automation is built.
EveryCatch's Speed to Lead responds to new inbound enquiries within 60 seconds across all channels, around the clock, as a core system feature. It is active from the first day.
CRM and pipeline depth
This is where Keap is stronger. It is a full CRM — contact records, company records, custom fields, lead scoring, pipeline stages, sales reporting, invoicing, payment processing, and integrations with accounting software. For a business that needs all of these capabilities and is willing to invest in building the system, Keap offers considerable depth.
EveryCatch's WinLane pipeline is a visual pipeline integrated with the AI — it moves automatically when the AI completes an action, and manual moves can trigger further automations. It handles the lead-to-booking journey efficiently. It is not a full-featured CRM with invoicing and billing.
If contact database management, invoicing, and detailed sales reporting are important to you, Keap has more to offer in those areas.
When Keap is the better fit
- You need a full CRM with invoicing, billing automation, and payment processing integrated into your contact management
- You have a member of staff or contractor to build and maintain the automation sequences
- Email marketing is a significant part of your business development activity
- You have a complex sales pipeline with multiple stages and team members
- You are in the US or Canada, where Keap's SMS features are fully available
When EveryCatch is the better fit
- Your primary problem is slow lead response and inconsistent follow-up, not contact database management
- You want the system built and operational without a setup investment or a dedicated person to run it
- You have bought a CRM or automation platform before and it never got fully set up
- You are a UK service business and need text and messaging functionality that works in the UK
- You want transparent, all-inclusive GBP pricing with no per-contact escalation
Summary comparison
| EveryCatch Foundation | Keap | |
|---|---|---|
| Price | £497/month all-in | $299/month+ (per user + per contact) |
| Model | Software with a service | Self-serve CRM platform |
| Setup | Built and managed for you | Self-configured (implementation available) |
| Speed to Lead | Under 60 seconds, all channels, 24/7 | Configurable by client |
| Follow-up sequences | WinLane — automated | Extensive — but requires building |
| Full CRM | No | Yes |
| Invoicing and billing | No | Yes |
| Text marketing (UK) | Yes | No (US and Canada only) |
| UK-based | Yes | No |
Final thoughts
Keap is a capable, well-established platform for small businesses that need full CRM functionality alongside automation. If that breadth matters to you and you have the capacity to implement and run it, it is worth serious consideration.
EveryCatch is a narrower, more focused offering — built specifically for the lead engagement problem, and managed on the client's behalf. If the implementation gap is what has stopped previous platforms from working for you, that distinction is the one that matters most.
I need a full CRM with invoicing, billing, and deep email automation, and I have someone to build it.
Explore Keap →I want lead response and follow-up running for me, without configuring or managing the platform myself.
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