Overview
Conversations sit at the center of how you use EveryCatch, whether you are following up with new leads, sending promotions, or keeping in touch with existing customers. When messaging is interrupted without warning, it can affect those relationships and slow down your day-to-day work.
EveryCatch has updated its SMS compliance safeguards so that restrictions are fairer and any temporary pauses are shorter when they do occur.
With more balanced messaging quality thresholds and added flexibility, you can keep campaigns running with fewer interruptions while still protecting your messaging reputation and deliverability.
Early testing looks promising. These updates led to 80% fewer messaging restrictions in initial trials, which is a strong step toward making messaging more reliable and predictable for your business.
What changed
More balanced messaging quality thresholds
Some messaging issues are minor and do not need to stop your sending straight away.
EveryCatch now uses a more refined way of evaluating messaging quality that gives you more flexibility while still catching patterns that can harm deliverability.
Here is how the updated safeguards work:
- Early warnings: You will receive a warning if your opt-out rate exceeds 4% or your carrier-reported message filtering rate exceeds 15%.
- Temporary messaging pauses: A temporary pause may apply if your opt-out rate exceeds 6% or your carrier-reported message filtering rate exceeds 25%.
- Rolling 7-day evaluation: Messaging quality is assessed using activity from the past 7 days instead of isolated incidents. This provides a more complete view of your overall sending patterns.
Only messages flagged by downstream providers with error 30007 count toward the carrier filtering rate.
In practice, this gives you more room for normal campaign fluctuations, reduces unnecessary interruptions, and provides earlier signals so you can improve messaging quality before restrictions are required.
Shorter pauses, faster recovery
When your messaging does need a temporary pause, getting back in touch with your customers should be straightforward and quick.
- Shorter interruptions: Standard messaging pauses now last 12 hours, compared with the previous 24 to 48 hours.
- More control: Agency owners can review and resume messaging directly in the platform when it becomes eligible.
- Greater flexibility: Improved recovery options help you address messaging concerns and restart your campaigns sooner.
You spend less time waiting for access to return and more time focusing on the customer conversations that move your business forward.
Proactive protection for your messaging reputation
EveryCatch also aims to help you stay ahead of serious messaging issues before they affect your workflow or your customers.
If an account shows exceptionally high opt-out rates or significant carrier-reported message filtering, additional temporary pauses or a manual review may be applied.
In these situations, the EveryCatch team can help review what is happening and guide you through the right next steps.
This approach is designed to:
- Identify potential compliance concerns early, before they become more serious.
- Protect your messaging capabilities by addressing patterns that could put your account at risk.
- Reduce the risk of long-term restrictions from downstream messaging providers.
- Provide a clearer path forward when your messaging activity needs extra attention.
With this proactive approach, EveryCatch helps you maintain healthy sending practices and protect your ability to consistently reach your customers.
Clearer communication when you need it
EveryCatch has also improved how it keeps you informed whenever your messaging activity needs attention.
You will now receive clearer notifications that explain:
- Messaging warnings: What is happening and what you can do to improve messaging quality.
- Temporary pauses: How long a pause will last and when you can resume messaging.
The goal is simple: you should always understand what is happening, why it matters, and what steps you can take next.
Why it matters to you
With these improvements, you can:
- Keep campaigns running with fewer interruptions through fairer messaging quality thresholds.
- Get back to messaging sooner with shorter temporary pauses.
- Take greater control with self-service recovery options when eligible.
- Protect your messaging reputation by identifying and addressing potential compliance concerns early.
- Stay informed and confident with clearer notifications and practical guidance.
- Build lasting customer relationships with reliable, compliant messaging practices.
Messaging safeguards in EveryCatch now work in a way that better supports your business, so you can spend less time dealing with interruptions and more time reaching customers and strengthening relationships.
Good to know
- Messaging quality continues to be evaluated over a rolling 7-day period.
- Standard temporary messaging pauses now last 12 hours, with self-service recovery available when eligible.
- As before, 1:1 messaging through Conversations remains available during temporary bulk messaging restrictions, so you can continue individual customer conversations.
- Repeated or unusually high messaging quality issues may result in additional temporary pauses or an account review to help protect your messaging capabilities.
- Existing safeguards for newly created accounts remain unchanged.
- Gradual rollout: These improvements are currently available to a selected group of accounts as part of a phased evaluation. Other accounts will continue using the existing safeguards while results are assessed.
Thank you
Your feedback directly shapes how messaging works in EveryCatch.
We know that reliable communication is important to your business, and we are committed to keeping our messaging safeguards fair, transparent, and supportive of your growth.
We will continue to refine these safeguards based on your feedback and on what we learn as more businesses use this updated approach. The aim is to keep improving the balance between protecting messaging quality and giving your business the flexibility it needs to grow.
If you have questions, suggestions, or would like guidance on improving your messaging practices, the EveryCatch Support team is ready to help.
