What one email to a dormant customer list produced for a cleaning company
A domestic cleaning company with 210 past customers and no re-engagement strategy. One email campaign produced more revenue than a month of Google advertising.
What happened when a plumbing company stopped missing evening enquiries
A three-engineer plumbing company in Manchester was responding to around two-thirds of its monthly enquiries. Here is what happened when the other third…
What adding a follow-up sequence did to one kitchen fitter's conversion rate
A kitchen fitting company sending 15 quotes per month and closing 27% of them. Here is what happened when a three-step follow-up sequence was added.
The Money Leaving Your Business Before You Know it Exists
Invisible revenue loss is the money that leaves a service business before anyone notices it's gone — through missed enquiries, cold leads, and customers who simply don't return. Here's what it looks like and how it accumulates.
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