What changed
In dashboards and custom reports, every widget's number stat shows a trend badge (▲/▼ with % change), and you can now control whether an increase or a decrease in that number should be colored positive (green) or negative (red).
Metrics where lower is better - like unsubscribe rate, bounce rate, churn, or cost per lead - can now show accurate trend colors instead of always assuming "higher is good.
This applies no matter which chart type you've picked for the widget - Number, Line, or Bar - since the trend badge appears consistently across all of them when "Comparison Date Range" is set.
Metrics like unsubscribe or bounce rate no longer show a misleading green arrow when they go up. For example, a falling unsubscribe rate now shows green (good), while a falling delivered-email count still shows red (needs attention).
How it works
- Open the widget's Configure panel.
- Under Advanced settings, configure "Date range override" and "Comparison date range
- Specify whether a metric's increase or decrease is positive. Choose Increase is positive (default) or Decrease is positive, based on how the metric should be read.
- Save changes - the trend badge color updates automatically, on every chart-type view of that widget.
Why it matters
- Accurate trend signals - Metrics like unsubscribe or bounce rate no longer show a misleading green arrow when they go up.
- Builds client trust - Agencies sharing dashboards with clients can trust that green always means "good," even for cost or churn metrics.
Notes
- Existing widgets default to "Increase is positive" - no widget's color behavior changes unless you update it.
- Setting lives in the widget's Configure panel and applies regardless of the chart type selected for that widget.
