Improved Facebook profile detection in prospecting marketing audit reports

EveryCatch has improved how Prospecting and Marketing Audit Reports find and use a business's Facebook profile, so your reports reflect the correct page more often.

Previously, Facebook profile detection depended mainly on publicly available data. This often led to missing or incorrect Facebook pages for some businesses, and you had no direct way to fix them, which reduced the accuracy of your audit reports.

With this update, detection is more accurate by using several data sources, and you can also manually update a prospect's Facebook profile whenever you need to.

What changed

Multi-layered Facebook profile detection

EveryCatch now identifies Facebook profiles using multiple sources instead of a single public lookup. Detection now combines information from:

• The prospect's website
• The prospect's local listing profiles
• Our internal data partners

This leads to better Facebook profile coverage and accuracy across Prospecting and Marketing Audit Reports, especially for businesses with several online listings or inconsistent public data.

Edit or add a Facebook profile anytime

Even with stronger detection, public data can still be incomplete or out of date. You can now directly edit a prospect's Facebook profile in EveryCatch if the profile is missing, incorrect, or needs to be changed for your audit.

How to update it

1. Open a prospect inside the Prospecting Tool
2. Go to the Social Profiles tab
3. Add or update the Facebook profile URL
4. Save your changes by clicking the "update information" button at the bottom
5. Wait while the report refreshes based on the new URL (this usually takes 1–2 minutes)

Why this matters

• Higher Facebook profile detection accuracy
• More reliable Social Presence and Marketing Audit Reports
• You are no longer blocked by missing or outdated public information
• Direct control over the Facebook profile used for future audits
• Impact

This update improves the quality and credibility of your Marketing Audit Reports and gives your team the control to correct business information whenever needed, so each audit uses the most accurate Facebook profile available.