A fitted wardrobes company in the North West sent an average of 15 surveys per month. Every survey reached the quote stage. The quotes were detailed and competitively priced. The conversion rate was 19 percent.
With 15 quotes per month, the business was converting just under three jobs. The remaining 12 prospects went quiet. The owner assumed price was the issue. He had no way to know, because nobody followed up after the quote went out. A prospect who had questions, or who was deciding between two suppliers, or who simply needed a nudge to commit, received nothing after the quote arrived.
He added two follow-up contacts to the process after each quote was sent. The first was a message at 48 hours, a short text acknowledging that the prospect had received the quote and asking if there were any questions. The second was an email at day ten, noting that the quoted slots were still available and offering a further call if useful. Both were automated through the CRM. Neither required any manual effort after the initial setup.
The conversion rate moved from 19 to 28 percent over the following quarter.
At 15 surveys per month, 28 percent conversion produced 4.2 jobs. At 19 percent, the business had been producing 2.85. The difference was 1.35 additional jobs per month.
At an average job value of £2,400, that was £3,240 in additional monthly revenue. Over 12 months, £38,880.
The surveys did not change. The quotes did not change. The pricing did not change. The only thing that changed was that the business made two more points of contact after each quote left the building.
Of the twelve prospects the business had been losing each month, it now converted roughly one more of them. Eleven still did not proceed. The one that did was worth £38,880 a year.
EveryCatch automates both follow-up touchpoints so they fire without anyone having to remember. Book a free discovery call and we will set up the sequence in the same session.
