6th of August, 2026
If your business operates outside the US, callers used to hear a US-style ringback tone while a call was being forwarded to you, routed through your IVR menu, transferred by Voice AI, or dialed out to them. That mismatch could feel unfamiliar or spammy, causing people to hang up before you even picked up.
We've localized that ringback tone to match the country of the phone number involved, covering inbound call forwarding, outbound calls, IVR call routing, and Voice AI transfers, across 37 countries, so callers hear the tone they expect no matter how the call connects.
