WhatsApp statistics in workflows

See exactly how your WhatsApp messages perform without leaving your automation. WhatsApp statistics is now built into Workflows, so you can track the full delivery lifecycle of every message a workflow sends and drill into individual message details, all in one place.

What changed

Detailed message status tracking

• Full message lifecycle: Monitor total sent, pending, delivered, read, and failed messages for a workflow's WhatsApp action, the same statuses Meta reports back for every message.

Custom date range analysis

• Pick your window: View statistics for a specific time period to evaluate performance for a given campaign or send window.

Individual message details

• Message-level breakdown: Open any message to see recipient information and precise timestamps.

Export functionality

• Take the data with you: Export statistics for further analysis or reporting.

Real-time updates

• Refresh in place: Pull the latest status with a refresh button, no full reload needed.

How it works

1. Go to Automation and select the workflow with a WhatsApp action.
2. Click the WhatsApp action and select Statistics.
3. View the statistics and individual message details.
4. Use the date range selector to customize your view.
5. Open all statistics and click Export to download.

Why this matters

WhatsApp message delivery is not guaranteed: messages can sit pending, fail, or go undelivered, and until now that outcome lived outside your automation. Surfacing delivered, read, and failed counts against the workflow that sent them means you can spot a drop in delivery or a spike in failures at the source, and export the detail when you need to dig in or report it.

Resources

• WhatsApp workflow statistics support article