Structured follow-up moves quote conversion by 10 to 15 percentage points
24 percent. That is the average quote-to-job conversion rate for service businesses operating without a structured follow-up process, according to industry research on sales cycle completion in the trades and home services sector.
The same data puts businesses running a two-touchpoint follow-up, a contact at 48 hours and again at around ten days, at 33 to 38 percent conversion. The work is identical. The service is identical. The quote is the same quote. The follow-up is the only variable.
For a fitted kitchen company sending 18 quotes per month, the difference between 24 percent and 36 percent is 2.16 additional jobs per month. At an average job value of £3,800, that is approximately £8,200 per month and around £98,000 over a year, from adding two scheduled contact points to a process that already existed.
The follow-up did not close those jobs by being clever or persistent. It closed them by maintaining presence. The prospects had not made a decision. They were waiting for something. Often that something was simply another contact from the business that quoted them first.
There is a version of this that businesses find counterintuitive: following up after sending a quote is not chasing. The prospect asked for a quote. They invited the relationship. A well-timed follow-up is a normal part of that relationship.
Businesses that do not follow up are not respecting the prospect's space. They are forfeiting a commercial outcome they have already partially earned.
The gap between 24 percent and 36 percent is not a sales training problem. It is a process problem. Two contact points, at the right intervals, consistently applied. The kitchen company does not need to hire anyone or buy a new system. It needs the sequence to fire.
EveryCatch automates both follow-up points so they fire without anyone having to remember. Book a free discovery call to see how the sequence works.
