Spintax - create dynamic variants of your emails easily

You can now automatically generate unique variations of your emails so cold outreach feels more personal and less repetitive for your contacts.

What is new

EveryCatch now lets you define several versions of words, phrases, or full sentences inside a single email template. Each time an email is sent, EveryCatch randomly picks one of the variations, so the message your contact receives is slightly different each time.

Example: {SPIN| hey | hello | hi} there!

In this example, your contact would either see "Hey there!", "Hello there!", or "Hi there!". Spintax supports nested Custom Values inside your variations and works in subject lines, preview text, and the email body.

Impact

1. Helps you avoid overly uniform content in cold email campaigns, which supports deliverability and common SPAM best practices.
2. Reduces repetitive messaging across large outreach sequences, while keeping management simple.
3. Lets you try different messaging angles without maintaining multiple separate A/B test versions.
4. Brings your cold outreach capabilities in line with leading outreach tools.

How to use

1. Open the email builder in EveryCatch.
2. Add your content variations inside curly braces after the keyword "SPIN" {SPIN|}, and separate each option with a pipe | character.

Example

{SPIN|Hey|Hello|Hi} {{contact.first_name}}

1. Save your message or template as usual.
2. When the message is sent, EveryCatch automatically selects one of the options at random. You can review the final version in the recipient’s inbox after sending.

Help article: https://help.gohighlevel.com/a/solutions/articles/155000008067?portalId=48000045315