Prospecting: smarter CRM contact creation and contact enrichment

Prospecting in EveryCatch now creates and enriches contacts in your CRM in a more accurate and useful way, so the records you get from prospecting are ready to work with as soon as they land in your account.

Instead of adding prospects as basic business records, EveryCatch now turns them into richer, cleaner CRM contacts that are prepared for outreach and automation as soon as they are created.

What changed

Richer contact information from business websites

Prospecting in EveryCatch now uses Google Business Profile data along with information from business websites to build out your records.

In sub account prospecting, when website details are available, EveryCatch automatically enriches your prospect by collecting phone numbers and email addresses from the website. This helps you start with fuller CRM records from day one so you can reach out sooner and build stronger automations without extra manual data entry.

Better CRM contact records

New contacts created by EveryCatch Prospecting now include more useful information automatically, including:

• Contact source = Prospecting Tool
• Prospect tags for workflows and segmentation
• Phone number (and additional phone numbers when found)
• Email (and additional emails when found)
• Prospect website URL
• Address and location details (city, state, ZIP code, and related fields)
• Business information that was available at the time of prospect creation

This makes it much easier to:

• Build automations
• Trigger workflows
• Filter and segment prospecting contacts in your CRM

Need business contacts or don't?

You now have full control over whether EveryCatch Prospecting should look for additional business contacts and how those contacts are created in your CRM.

A new contact enrichment setting lets you decide whether Prospecting should search for additional points of contact (POCs) such as business owners, managers, or key decision-makers, and how their contact records should be handled.

If enabled:

• Prospecting searches for POCs and additional emails and phone numbers from the website, listings, and similar sources
• Every POC found is created as its own CRM contact so you can target and track them individually

If disabled:

• Only the primary business contact is created from Google Business Profile (GBP) data
• Useful if you want faster prospect creation or do not need extra contacts for each business

No more duplicate business contacts

EveryCatch has also refined how business contacts are created so your CRM stays cleaner and easier to manage.

Previously, you could end up with several contacts for the same business simply because EveryCatch found different email addresses or phone numbers.

Now:

• One primary business contact is created for each business
• Additional phone numbers and email addresses are stored on that same contact record when they belong to the business
• Individual points of contact (POCs) are still created as separate contacts when they are identified

This gives you a cleaner CRM with fewer duplicate business records while still keeping all the useful contact information in one place.

Why this matters

• Cleaner CRM records
• Stronger contact enrichment from the start
• Data that is ready for automation and workflows
• Less manual work to merge or clean up duplicate contacts
• Simpler outreach to both businesses and key decision-makers

Whether you are generating a single prospect or working through large prospecting lists, EveryCatch Prospecting now creates CRM records that are more effective for sales, marketing, and automation.

Relevant support articles

1. Contact creation in sub account prospecting
2. Contact creation in agency level prospecting