How to set up a review request that actually gets responses
The review request that does not go out is the review that does not exist. Setting up a process that runs automatically on every job completion costs very little time to configure once and saves the ongoing effort of remembering to ask.
Step 1: Decide on your timing
The highest-response window is 24 to 48 hours after a job is completed, while the customer's experience is fresh and satisfaction is at its highest. A request sent two weeks later, or buried in a monthly newsletter, produces a fraction of the response.
Step 2: Decide on your channel
SMS produces significantly higher open and click rates than email for this type of request. If you have a mobile number for the customer, text is the better channel. Email is a reliable fallback. Do not use both for the same request; it feels aggressive.
Step 3: Write the message
Keep it short. Four elements: a brief acknowledgement of the completed work, a direct ask, a single link to the review platform, and nothing else. An example:
"Hi [name], thanks again for having us today. If you have a moment, we would really appreciate a Google review: [link]. It makes a real difference."
That is it. No corporate language. No three paragraphs of context. The customer already knows who you are.
Step 4: Get the direct link
In Google Business Profile manager, go to "Get more reviews" and copy the shortened link. This takes the customer directly to the review submission screen, not to your profile page. Reducing friction at this step significantly increases completion rates.
Step 5: Set the trigger
In your CRM, booking system, or invoicing tool, set up the message to send automatically when a job is marked complete. If you do not have a CRM that supports this, a simple saved template in your SMS app, sent manually but triggered by job completion, is the next best option.
If you want the review request to fire automatically after every job without manual effort, book a free discovery call with EveryCatch and we will configure it as part of your post-job sequence.
