Add ecommerce stores directly to funnels

Add ecommerce stores directly to funnels

August 11, 2026

What changed

Funnels can now include a complete ecommerce store experience, allowing merchants to combine funnel steps with product browsing, cart, checkout, and order confirmation in one flow.

  • Adding a store automatically creates 5 store steps: Product List, Product Details, Cart, Checkout, Thank You.
  • Store elements such as Featured Product, Upsell, Collection List, Search Bar, and more can now be added to Funnel steps. Adding a Store element converts the Funnel into a Store-embedded Funnel and creates the 5 required store steps.
  • Converted Funnels now include a new Store Products tab on the Funnel step list page, where products can be excluded and their priority can be changed.

How to use it

  1. Open a Funnel and add a Store from the Store section, or add a Store element directly to any Funnel step.
  2. Select a theme and configure the store setup when prompted.
  3. Use the Store Products tab to manage product visibility and priority.
  4. Customize the generated store pages and publish your Funnel.

A few details to know

  • The 5 store steps remain in a fixed internal order but can be moved together relative to other Funnel steps.
  • Converted Funnels show a Store tag in Funnels and a Funnel store tag in Stores.
  • Only one Store can be added per Funnel.
  • Clone Step and A/B split testing are not supported on Store steps.
  • Deleting any Store step removes all 5 Store steps and disables the Store for that Funnel.
  • Cloning a Funnel also clones its Store setup and Store steps, but products are not duplicated.

Images

Adding Stores

image image image image image image

Store Deletion flow

image

Need help with this?

If you'd like help setting this up or want to know what it means for your account, book a quick call and we'll walk you through it.

EveryCatch • Platform update
Back to Blog