Ad manager: opportunity score for Meta campaigns

Summary of the release

EveryCatch Ad Manager now includes an Opportunity Score for your Meta campaigns.

Opportunity Score helps you quickly understand how ready your campaign is before you publish it. It reviews your setup, points out where you can improve, and takes you straight to the exact section to update. This gives you clearer guidance before launch and helps reduce setup issues that might otherwise slip through during review.

What changed

1. Pre-publish Opportunity Score for Meta campaigns – You now see an Opportunity Score on the campaign Review screen before you publish a Meta ad campaign.

• Shows a clear campaign readiness score before launch.
• Displays a percentage score with a status such as Low, Medium, or High.
• Helps you quickly see whether your campaign setup needs attention before you publish.

1. Detailed improvement suggestions – The Opportunity Score panel now shows recommendations across the key parts of your campaign setup.

• Audience: Checks whether your audience is too narrow, too broad, or missing important details.
• Budget: Flags when your budget may limit delivery or learning.
• Creative: Reviews ad copy, images or videos, CTA, destination links, and other creative fields.
• Tracking: Checks whether conversion tracking and related settings are configured where applicable.

1. Click-to-fix navigation – Each suggestion is actionable and takes you directly to the right section of the campaign builder.

• Click recommendations such as improve creative, refine audience, or review budget.
• Jump straight to the part of the setup that needs attention.
• Make updates faster without manually searching through each section of the campaign.

1. Prioritised guidance before publishing – The score panel highlights what you should address first before launching your campaign.

• Surfaces the most important improvement areas.
• Helps you focus on higher-impact fixes first.
• Supports a clearer, more confident review and publish experience.

How to use?

1. Create or edit a Meta campaign in EveryCatch Ad Manager.
2. Complete your campaign setup as usual.
3. Go to the Review screen before publishing.

1. Check the Opportunity Score shown on the Review screen.
2. Open the score panel to see the specific improvement suggestions.

1. Click any recommendation to jump to the relevant setup area.
2. Make your updates, return to the Review screen if needed, and continue with publishing when you are ready.

Why this feature?

Before you publish a campaign, it can be hard to know whether your setup is complete or optimised enough to launch. Opportunity Score is designed to help by:

• Making overall campaign readiness easier to understand at a glance.
• Highlighting missing or weak parts of your setup.
• Guiding you directly to the right place in the builder to make improvements.
• Helping you strengthen your campaign setup before going live.
• Reducing guesswork during the campaign review process.

What’s next?

Over the coming quarters, we plan to continue improving Opportunity Score with:

• Ongoing improvements to Opportunity Score accuracy and the quality of recommendations.
• Smoother score refresh behaviour and clearer loading states.
• Better handling of edge cases when you use multiple ad sets and multiple ads.
• Future support for post-publish Opportunity Score using Meta-sourced recommendations.
• Potential expansion to other platforms such as Google and LinkedIn, with separate scoring models tailored to each.

Notes

1. Opportunity Score is currently available for Meta campaigns only.
2. The score appears on the Review screen before you publish the campaign.
3. Opportunity Score is a guidance tool and does not guarantee campaign performance.
4. Recommendations are suggestions only. They do not apply changes automatically, and you choose which updates to make.